Dr. Ponnarasi Balakrishnan
Assistant Professor
- School : School of Business Studies
- Department : Department of Commerce
- Position :Assistant Professor
- Email : karishmagj@gmail.com
Dr. PONNARASI BALAKRISHNAN has nearly 10 years of teaching experience in Commerce. She has specialized in Marketing and International Business, Research Methodology, Business Ethics and Corporate Social Responsibility (CSR), Forex, TQM. Her Utilitarian experience of 5.6 years in the field of research which still continues.She teaches for Undergraduate and Post-graduate students.
Education
M.Com.,
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M.Phil.,
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M.B.A.,
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Ph.D.,
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Academic Experience
June 2019 – Till Date
Assistant Professor Avichi College of Arts and Science
2018 – 2019
Assistant Professor in Department of Commerce, Soka Ikeda College, Chennai.
2014 – 2018
Assistant Professor in Department of Commerce, Thiruthangal Nadar College, Chennai.
2009 – 2012
Teaching Research Faculty in Department of Commerce, University of Madras, Chennai.
International Conference Paper
Totally six international conference paper were published with ISBN No by various universities and colleges.
Managing Customer Perception and Challenges
International Conference Organized by Commercewing, Annamalai University-2009
E-Commerce and Traditional Enterprise
International Conference organized by Department of Commerce, University of Madras–2011
E-Commerce and Its Impacton Marketing
International Conference organized by Department of Commerce, University of Madras–2011
Green Products and Green Marketing
International Conference organized by Department of Commerce, Periyar University–2011
Impact of Consumer Psychological Behaviouron Purchase decision-I
International Conference organized by Department of Commerce, Quaid-e–Millath Government college for Women,Chennai-600002
Impact of Psychological Approach Towards Consumer Choice Based on Television Advertisement
International Conference organized by Department of Commerce, Quaid-e–Millath Government college for Women, Chennai-600002
Book Publication
Entrepreneurial Development Programm – 2017,Thakur Publication.