AVM Avichi Chettiar
Described by our Founder, Sri AV Meiyappan
“I hail from a middle class family in Karaikudi in Ramanathapuram district. My father, Avichi Chettiar, was the only son in his family. In those days, most Chettiar families successfully ran money-lending businesses. However, my father broke traditions by setting up a shop selling utility items, instead of joining his father’s money lending business in Kuala Lumpur, Malaysia. Tamil was the only language he knew.
Some may call my father a rebel. He broke yet another Chettiar tradition of engaging assistants to do all their work. My father refused to employ assistants and handled the day to day management of his shop all by himself. When he went to Chennai to purchase inventory for the shop, he would hang a board announcing his absence and would remove it on his return. He began displaying boards like ‘Fixed Price’ and ‘Please do not ask for credit’, a first in those days.
Soon, the small utility shop grew into a mini departmental store as my father introduced items like spare parts for cycles, Kodak film, battery cells, toys and also items for confectionary goods and medicines. Customer satisfaction was his ultimate goal. The shop named AV&Sons is still in existence at Kallukatty in Karaikudi.
Sri AV Meiyappan, knows as AVM is renowned for his contributions to the growth of the motion picture industry. He was often called the “Movie Mogul of South India”.
Born to an illustrious family in Karaikudi, spent his days growing up in a house called ‘Vaari Vyalaar Veedu’ . He studied at Meenakshi Sundareswarar School in Karaikudi and helped his father run his shop, after school hours.AVM later in his life became one of the most charitable businessmen, laying particular emphasis in the field of education.
On June 19, 1963, AVM inaugurated Avichi High School in Virugambakkam in memory of his father, AVM Avichi Chettiar. The objective was to provide quality education to the less privileged segments of society. Since its establishment in 1963, the School has produced several thousands of brilliant and enterprising students who are today, leading the way in various fields.
The School today has 1500 students.
Sri AVM Kumaran, the second son of AV Meiyappan, is Chairman of AVM Productions Private limited and President of AVM Rajeswari Educational Trust
In 1984-85, the School produced several state ranks in the SSLC Public Examinations including the Top Ranks like, 1st 2nd and 4th respectively.
Witnessing the success of the School in producing abundant talent, he established Avichi Higher Secondary School for Girls in 1994 and AVM Rajeswari Nursery and Primary School was established soon after, in 1995. Subsequently the School has evolved into a Matriculation Higher Secondary School
AVM K Shanmugam
General Secretary and Corespondent
AVM K Shanmugam is Joint Managing Director of AVM Productions (Private) Limited and the Secretary of AVM Rajeswari Educational Trust. The Avichi School is known for its excellence in academics, sports and extracurricular activities. The School boasts high in having one of the Chennai’s top Cricket and Basketball Teams. It also excels in Kho-Kho and Kabbadi among the Chennai City Schools.
Our Secretary and Correspondent, Mr.AVM K Shanmugam Sir is passionate about combining overall development of students with quality academic learning. His aim is reflected in his managerial skills by imparting the best inputs to bring out the individuality of each student and provide him/her with the best platform to strengthen their talents. The Schools are equipped with infrastructure to allow students to partake quality education that allows them to become responsible and contributing citizens of society.
Avichi College of Arts and Science is his brainchild – a project of passion born out of the lack of good institutions in the vicinity that allowed young minds to explore these fields.